Apple’s September Event: iPhone 17 Series Expected with Major Design and Pricing Shifts

Apple's fall showcase on September 9 will likely debut the iPhone 17 family, featuring significant hardware revisions across all models. The standard iPhone 17 inches closer to Pro-tier specifications with a rumored 6.3-inch 120Hz display and 24MP front camera, while Pro models may adopt a radical new rear camera bar design.

Pricing strategies suggest aggressive segmentation, with the base model starting at $800 and Pro variants reaching $1,250. The potential discontinuation of 128GB storage options for Pro devices WOULD mark Apple's continued push toward premium storage tiers.

Most notably, leaks point to an ultra-thin 5.5mm iPhone Air model with 6.6-inch display, potentially replacing the Plus variant. This aligns with Apple's historical pattern of using design language to justify premium pricing in saturated smartphone markets.